Hallmark greeting Cards, Inc. believes that when you care enough, you can change the world. That’s why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others. Founded in 1910 by teenage entrepreneur J.C. Hall, and remaining a private company with family members on the board of directors today, Hallmark’s businesses employ approximately 30,000 worldwide and generate revenues of approximately $4 billion.
During its more than 100-year history, Hallmark Greeting Cards, Inc. has been a private company since its inception in 1910. Founded by the Hall family, which continues to have members serve on Hallmark’s board of directors, Hallmark is currently led by 30-year company veteran Mike Perry as president and CEO. Perry has served in a variety of leadership positions within Hallmark’s portfolio of businesses, including as president and CEO of Crayola, and as president of Hallmark Greetings, overseeing its global operations.
The family business began when J.C. Hall founded Hallmark in 1910. A teenage entrepreneur from Nebraska, an 18-year-old Hall dropped out of high school, crammed two shoeboxes full of postcards, and started his business in Kansas City, Mo. He led Hallmark Cards for 56 years until he stepped aside as chief executive officer in favor of his son, Don Hall.
On January 10, 1910, a teenager from Nebraska stepped off a train in Kansas City, Mo., with little more than big dreams and two shoeboxes of picture postcards. From those inauspicious beginnings an iconic brand was born.
More than 100 years and billions of well-wishes later, Hallmark Cards, Inc. continues to thrive with the grandsons of that Nebraska teenager at the helm. Explore our history by clicking on the pictures below
