Rally Driver has been credited,
with furthering Formula One's said
following by appealing to a labor
audience outside the sport,
in part due to his high-profile life
style and other ventures, including
his environmental activism and exploits
in music and fashion.

Hamilton has been targeted by racist abuse
throughout his career, and has been
outspoken in his criticism of racial politics
in Formula One as well as calling for
greater diversity in the sport. His
treatment by British newspapers has
also been criticised for carrying racial bias,
and some have pointed
to Hamilton's race and physical
appearance.