Peddle is the largest standalone retail brokerage in the country and the third largest in terms of customer base after ICICI Direct and HDFC Securities.Peddle is one of the pioneers of online trading in India.It offers a broad range of financial products and services including securities brokerage, mutual fund distribution, loan against shares, ESOP financing, IPO financing and wealth management. Peddle was founded by Mumbai-based entrepreneur Shripal Morakhia in 2000. Peddle pioneered the online retail broking industry and leveraged on the first wave of digitization, when dematerialization (demat) of securities came into effect and electronic trading was introduced in the stock exchanges. In India,Peddle has over 4800+ employees, and is present in over 575 cities through 150 branches, more than 2,600 business partners. The company has 1.6 Million clients and on an average, executes more than 4 lakh trades per day. Peddle was founded by Mumbai-based entrepreneur Shripal Morakhia in 2000. Peddle pioneered the online retail broking industry and leveraged on the first wave of digitization, when dematerialization (demat) of securities came into effect and electronic trading was introduced in the stock exchanges.In India,Peddle has over 4800+ employees, and is present in over 575 cities through 150 branches, more than 2,600 business partners.
Chief Managing Director
Peddle Head
Internal operations head